If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of the word, at least. Unlike the classic algorithms, we’re used to, RankBrain is a query interpretation model. It’s a horse of a different color, and as such, it requires a different way of thinking than we’ve had to use in the past. In today’s Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it.